As 2026 begins, I’ve been spending time reflecting on the kind of small business owner—and photographer—I want to be moving forward. Growth doesn’t always come from doing more. Sometimes it comes from intentionally letting things go.
Here are five things I’m choosing to leave behind as I step into a new season of my photography business:
1. Comparison Games
There are so many incredibly talented, creative, and inspiring photographers out there. For a long time, I let comparison steal my confidence and blur my sense of direction. But here’s the truth: while there are many amazing photographers, there’s only one me. My perspective, my approach, and the way I connect with people are what make my photography unique. In 2026, I’m choosing to celebrate that instead of competing with it.
2. Chasing Trends That Don’t Feel Like Me
Over the years, I’ve tried just about every photography trend that’s come along. And every time, I find myself returning to what feels most natural: a classic, timeless style that focuses on emotion, connection, and storytelling.
Trends come and go, but meaningful photographs last. This year, I’m fully owning the style that feels like home—images that feel genuine now and just as beautiful years from now.
3. Fear of Promoting My Photography Business
If you’re a shy introvert, putting yourself “out there” doesn’t come naturally. For a long time, promoting my photography felt uncomfortable and awkward. But the truth is, if I’m not sharing my work and my story, how will the right people ever find me? In 2026, I’m choosing bravery over comfort. Sharing my work isn’t about ego—it’s about connecting with the people who are looking for a photographer they can trust with their most meaningful moments.
4. Limiting Thoughts
It’s easy to focus on everything you’re not, everything you don’t have, or everything you haven’t learned yet. Those thoughts can quietly hold you back if you let them. This year, I’m turning down the volume on those limiting beliefs and choosing a growth mindset instead. I’m focusing on what I am capable of, what I’ve already built, and what I’m willing to learn along the way. Growth doesn’t require perfection—just willingness.
5. Perfectionism
The real me is a little goofy. A little quirky. I make mistakes, learn as I go, and laugh at myself often. For a long time, I felt like I had to appear polished and perfectly put together to be worthy of being hired or celebrated.
But here’s the truth: I’ve got it somewhat together—and if you’re okay with that, we might be a great fit.
I believe the best photography experiences happen when you feel comfortable being yourself. When you’re relaxed, real, and present, the moments we capture are honest and meaningful—and that’s what I value most in my work.
Let's create something real together
If you’re looking for a Wisconsin photographer who values authenticity over perfection and connection over trends, I would love to work with you. Whether you’re planning a wedding, documenting your family, or celebrating a senior year milestone, my goal is to create photographs that feel true to you and your story.
